Email & CRM
In 2015, Sonja Morgan debuted her eponymous lifestyle brand Sonja Morgan New York, a full collection of luxury clothing, jewelry, and swimwear. With overwhelming success and support from our customers, SONJA by Sonja Morgan launched in 2018, carrying a select, curated selection of fashions hand picked by Sonja Morgan.
10x increase in sales
329% increase in new website users
62% increase in email revenue
30,000 email addresses acquired
25,000 social followers gained